Anna Pascual Laguna
Senior Motion Designer
Creating scalable 2D/3D motion systems and digital brand experiences from strategic concept to final technical execution.
Reel Breakdown & Technical Credits
:00 Verizon x NFL: 3D Matchmoving and C4D/Redshift integration of brand-accurate helmets into Google Veo generative environments.
:02 Verizon x NHL: Leveraged generative AI pipelines to rapid-prototype and render key assets (puck and card elements) for tight turnaround social deliverables.
:04 Verizon Simplicity & Verizon Dollars (Walmart Campaign): Refined generative AI footage for multi-screen asset readiness, paired with custom Cinema 4D CGI coins for precise physical lighting, physics, and brand control.
:09 Partner Ecosystem (Disney+, Hulu, HBOMax, Netflix): Architected modular motion templates for quarterly national campaigns, ensuring multi-brand compliance and rapid content updates.
:12 Verizon Access: Designed a high-velocity template system for real-time celebrity and presale event integration.
:15 Verizon x FIFA: C4D/Redshift integration of brand-accurate ball physics into Kling generative environments.
:16 Holiday "Elves": Narrative AI generation and character consistency engineering for social and DOOH.
:17 The Met "Unframed": Produced AR simulations for social CTA campaigns.
:19 Verizon "MyPlan": Developed motion and system-wide animation assets for social rollout.
:22 Verizon x Sunday Ticket: Remapped and animated a 3D generic football asset in Cinema 4D for a full 360-degree rotation, building a versatile hero motion piece deployed across multiple national deliverables.
:24 Technical Finishing: Advanced "Invisible VFX" suite including logo removal, object replacement, and high-fidelity screen compositing.
:32 Jumbotron & DOOH: Designed and synchronized multi-screen animations for large-scale stadium displays. (Shorty Award: 1 Gold, 3 Bronze).
:33 MSG Takeover: Engineered multi-screen synchronization and motion strategy for the NYC Madison Square Garden digital facade.
For a deeper look into the technical architecture and workflows behind some of these projects, please visit the Process section (Password on Resume).
Core Systems & Animation
Cinema 4D, Redshift, After Effects, Premiere Pro, Adobe CC, Figma.
Specialties
3D and AI Integration, Systemic Template Architecture, Multi-Screen Synchronization (DOOH), VFX "clean-up".
Active Evolution
Currently integrating interactive runtime animation (Rive) and UX motion frameworks into my pipeline to bring high-craft storytelling natively into digital products.